The world of copywriting is a never-ending universe really.
Predominately I’m producing content in the form of a blog post or article to a particular topic brief, but that’s not all I have done and can do.
When clients reach out for help, they can be on the search for a variety of things.
Sometimes prospective clients just need a little helping hand with brainstorming or editing, or sometimes they need the full package of a regular content writer.
So as a copywriter, a good place to start is by highlighting every way in which you can help, no matter how minuet it might seem to you.
Businesses turn to copywriters to fill the gaps in their own skill sets.
Having a copywriter to do these tasks not only frees up their time but also means they are producing good quality content, rather than producing content for the sake of contents sake.
As a copywriter, your skills can help in more ways than you might realise.
Ever thought about the different stages of writing you can help with?
From planning to creating to proof; as a copywriter, you can help with so much:
- Content planning
- Helping with headlines/titles
- Text for captions on social media
- Proof or create important emails and documents
- Understand what a businesses target audience wants to read/see
- Persuasive text
- On brand content
- Increase SEO engagement
- Customer service
The list does not end here.
As a copywriter, you can support a client in sooooooo many ways (I hope the amount of “o’s” really emphasises this).
Don’t be afraid to ask what their content producing process is, and suggest ways in which you can help.
You don’t need to keep your services limited, your skills can be incredibly useful to a business in a multitude of ways. That’s what keeps our job interesting right?
If you are a business owner looking for some help from a copywriter, don’t be afraid to ask them for help in areas other than the standard blog writing. A copywriter’s skills can help in the many stages of your businesses growth, just get in touch and have a chat and you’ll see.
And, if you are looking for a copywriter, please do get in touch. I’d love to discuss what you’re looking for and help create a flourishing bit of copy for you and your readers.