Whether you’re a professional copywriter, or you are producing copy for the first time; here’s how you can start getting words on paper on the days your mind is drawing a blank.
Sometimes our brains just struggle to come up with anything that sounds good enough to deliver to a client or even publish on our own blogs/website. It is okay to write off a day here and there but if you want to fight off the writer’s block there are a few ways you can push through.
If you can’t string sentences together, bullet point instead. Any stray idea or keyword you want to use simply jot it down. Sometimes this can spark a few more ideas to help you get your mojo back.
2. Skip the intro
Much like planning, writing down anything you can is a great place to start. If you know the conclusion, go for it. Sometimes the introduction can be the hardest thing, so come back to it!
Gather your information. The more informed you are the more your ideas will grow. Even if you’re looking for inspo rather than facts, there is a wealth of information out there to get you started.
4. Activate your brain
Words games like wordle are probably better than Candy Crush, but distracting your brain and taking your mind off the topic for a short while, but still keeping it awake, can help to reactivate your brain.
5. Have faith
YOU CAN DO IT! It feels so overwhelming when you’re producing copy that isn’t in your usual comfort zone, but you can do it. Believe in yourself, you have applicable skills and with the right research, you can produce anything! Just write and see what happens.
These are my go-to methods when I’m feeling a bit stumped and staring at a blank word document. But remember, it is okay to leave it and come back to it another day. If your brain needs a rest, then rest: Rest is productive.
If you are looking for a copywriter, please do get in touch. I’d love to discuss what you’re looking for and help create a flourishing bit of copy for you and your readers.