Conversational tone in your copywriting is not the safe option, it is the sensible one.
Here’s why I opt for using a conversational tone in the majority of my copywriting jobs and why you should too:
When engaging a reader you need to think about what they want, and what will gain their interest.
Sales pitches and formal language can turn your readers away because overcomplicated sentences or salesy phrases are likely to overwhelm your readers… conversational tone on the other hand is welcoming.
If you’re writing a blog post, for example, your primary objective is to entertain and inform. Conversational gives you so many avenues to do this: You can be;
You can do all of these whilst still secondarily marketing something or creating a relationship with a reader or conveying important information.
Conversational tone also allows you to be inclusive.
Using “you” and “I” is known to make a reader feel as though they are engaged in a conversation. This involvement is crucial to keeping a reader engaged and will get them to come back to your blogs or business website.
Whether you’re writing for your business, or a client, or your own personal blog, a conversational tone can showcase some personality.
This personality can be in keeping with your values that may resonate with your readers which, if your piece is for a business, can turn them into potential customers.
But additionally, showing personality is more fun to write and more engaging, who would want a conversation with someone who sounds like a robot?
The engaging nature of conversational tone allows you as the writer to have a bit more creativity with the copy you are creating too. You aren’t trapped in a formality or confined to trying to push a product in someones face, instead you are able to discuss and create a conversation about any topic.
You can be more descriptive, and enjoy the whole writing process.
These are my main reasons for using conversational tone when copywriting, if you can capture a businesses’ personality and reflect it in your writing with this tone you’ll be onto a winner.
If you are looking for a copywriter, please do get in touch. I’d love to discuss what you’re looking for and help create a flourishing bit of copy for you and your readers.