What makes you want to get out of bed on a Monday morning to get to work? If you don’t enjoy your job, it is for sure a struggle pulling the warm sheets off of your cosy self to start the day.
Don’t get me wrong, I for sure don’t ever leap out of bed, like most 20-something-year-olds I like my sleep, but knowing I’ve got a good day ahead is a strong motivator.
Here are the 5 things that help me get out of bed in the morning to do my job:
1. Learning new things
Call me a keen bean, but I enjoy learning. When a client gives me a topic to write about, I do my research.
Research is part of the writing process; I get to dedicate time to reading articles, essays, and reports and expand my knowledge, but also find some inspiration for my project.
I’ve had a variety of jobs with different topics which has allowed me to research into; soil biodiversity, paddleboarding locations, how to move your house abroad, and hybrid-working styles.
Every brief is a different job: sometimes I’m really starting from scratch, other times I am expanding my prior existing knowledge.
2. Meeting new clients
Copywriting as a freelancer is a great experience when creating new relationships. When working on a project, I get a little insight into their working world and get inspired by their aims and objectives. I get to play a small part in helping them achieve this.
I’ve worked with some clients for a few years and have grown a relationship that is amazing to be a part of because you get to see the growth of their business and how the copywriting you’re doing supports this. Sometimes you even start to feel part of the team, despite being a freelancer.
But equally one-off projects are just as fun. This brief passing encounter and the sudden connection is really interesting. Often as a freelancer, I’m just filling a gap, or helping when their team are overloaded, but it’s a sudden boost to spring into action and quickly deliver them a project. These one-off projects keep my writing and research so varied.
3. New Challenges
Sometimes working with new clients can be a challenge, they have certain expectations which you have to very quickly slot into.
Each client will have a different audience, which will require a different tone and style from the last job you did for another client.
4. Developing skills
The new challenges can also require me to develop my skills, for example, if someone needs a really SEO focused blog post, I need to do my research and embellish my skills of the placement of these SEO friendly words in a blog.
I also get to develop my writing skills, applying them to different audiences and adapting my style isn’t always second nature. I have to put myself in the shoes of the audience and understand what they want to read and how they will best receive the information.
Jobs also highlight knowledge gaps to me. This might sound daunting but I really appreciate them (particularly when I have the time to do something about it). It helps me realise how else I can expand my skills and improve as a copywriter.
5. Understanding the world
Funnily enough, I’ve learnt a lot of real-life skills through copywriting.
I’ve had to understand the importance of keeping track of my finances, I’ve had to fill out income declarations and calculate tax – things I had never done before and just had to learn on the job. Admittedly it was a scary 48 hours but I’m much more prepared for the next one. Sometimes I think I’ve learnt more than I did in school about the real world!
I’ve also been able to do projects that have taught me about mortgages and how stamp duty works. Hopefully, this will be useful in years to come and I’ll be able to use my own guide that I wrote for a client!
As I’m sure I’ve said before, every job is different and the perks that come with that are why I enjoy copywriting so much.
If you are looking for a copy or content writer, please do get in touch.
I’d love to discuss what you’re looking for, and help create a flourishing bit of copy for you and your reader.