CTA: Call to action
This is a term in marketing that means generating a further response from a reader or your audience.
A call to action (CTA) is commonly seen as a ‘Read More’ button, or even ‘Buy Now’. The purpose of a CTA is to lead the consumer either further into your website or closer towards a sale. In short, a CTA is a phrase of magic words that are able to turn website visitors into customers, subscribers, or even clients.
Often CTA’s are embedded into a website with links to connect on social media channels or in a header bar, but did you know you can use CTA’s in your copy too?
Admittedly it is not always appropriate to use all types of CTAs in blogs, this is something you’ll have to use your judgement on but CTA’s should definitely be considered and here’s why:
As you know, CTA’s encourage a reader to take an action. When your client employs you to write a blog, they will see the blog as a purpose to attract new customers to their website or reengage pre-existing customers this is to build a relationship that will eventually lead to another sale. By embedding a call to action in your copy, this can speed up the transaction process.
When placing a CTA in your copy, unless you’re doing a sales-ey blog, you shouldn’t be pushing it in the reader’s face, I try to see it as a helpful navigational tool for the reader.
You can place CTA’s as hyperlinks to products or services you might happen to mention, this gives them the option to read more and guide the reader to further information points.
Alternatively, you could embed a CTA link for getting in contact, for example; “Email us for a quote”.
A conclusion at the end of the blog can lead the reader to their services by offering help or further advice on subjects touched upon in that particular blog.
Remember that if they’ve read to the end of the blog they are engaged and have found this information helpful and so they are a customer of your target audience and an ideal person to engage with a CTA. You have their attention so keep it.
3. Use the blog topic
If you are writing an informative blog or a how-to guide then this is easy. You are already advising them on how to make a certain action, you can now make this relevant to the product and services the client offers and reel the reader looking for advice to the solution that your client offers.
CTA’s are for making your readers engage with the text they are reading, whether it’s a comment on a post or that your blog has guided them to a purchase, CTA’s are important for you to encompass in your writing.
If you are looking for a copy or content writer, please do get in touch.
I’d love to discuss what you’re looking for, and help create a flourishing bit of copy for you and your reader.