You may think a writer is a ‘writer’; someone who knows how to put words on paper.
Sometimes that is the case, someone who loves crafting words together can be happy to do anything and everything, but there is a difference of roles and skills between a content writer and a copywriter.
What is a Copywriter?
A copywriter is someone who writes a brand’s messaging. Their copy is most commonly used for advertising purposes such as adverts, website text, and social media posts.
But, a copywriter can also be a content writer, and often they are. But a content writer is a slightly more whittled version of a copywriter, instead of producing messaging they produce content (hence the name).
What is a Content Writer?
Content writers are usually known for their blog posts, or bits of text on the larger side for websites.
I tend to see it as a content writer doing the ‘meaty’ side of copywriting.
So what/who do I need?
The two do work hand in hand which is why both roles are often referred to as copywriting. But if you are looking for someone to produce copy that’s more on the side of content, you might want to specifically look for a content writer, or a copywriter who lists content writing within their roles and skills (like me!).
On the flipside, someone who lists their services as a content writer may be more inclined to crafting longer-form pieces, so if you’re just looking for some copy on an advert I’d recommend seeking a copywriter.
Personally, I tend to go by the role of copywriter as it is more widely known, but specify that I also do content writing within this umbrella.
If you are looking for a copywriter (or content writer), please do get in touch. I’d love to discuss what you’re looking for and help create a flourishing bit of copy for you and your reader