What not to say to a copywriter: “I’d do it myself but I don’t have the time”

It is a copywriters ‘ick’

Okay okay, I may or may not be being a bit exaggerative here by saying it’s an ‘ick’, but this phrase can really undermine the talent of a content writer or copywriter.

Admittedly, often a lack of time is what first leads clients to reach out for that initial help from a writer, but please know; a writer can do so much more for you than just save you time.

An experienced writer will capture your audience with an informed yet engaging piece about your company (this can be hard to do yourself about your own business). An experienced writer will effectively use SEO to boost your google analytics. An experienced writer will dedicate the time needed for a blog to shine. An experienced writer will keep your content fresh. An experienced writer will sustain quality.

Did you know that “76% say they know what successful writing looks like, but only 45% think their content is extremely/very effective“?

That’s not to say you can’t produce successful and effective content – after all, we did all start somewhere – but hiring a writer assures that 100% of the time you will get well-produced writing that will engage your audience.

Let your writer share your business’s message, while you get on and do the business. Yes, it will save you time, but also it will guarantee better results. You could do it, but a writer is skilled to do it better.

If you are looking for a copy or content writer, please do get in touch.

I’d love to discuss what you’re looking for, and help create a flourishing bit of copy for you and your reader.